The Venice Heritage Foundation is a broad-based organization with a strong sense of community spirit. It is dedicated to serving the needs of the Venice, California, community. They aim to improve the present by incorporating the past, building a museum celebrating Abbot Kinney’s 1905 vision of Venice, California. Following a successful first meeting with the board, my goal was to design a logo that would propel them into the future of their project, attracting new followers and supporters.