Swish is a Seattle-based company that serves curated, natural wines from around the globe in "Instagram-worthy" packaging delivered straight to your door. Swish needed an enticing and enjoyable wine-buying experience to attract customers who are often intimidated and overwhelmed when choosing wine, especially for gifts. We designed a simple, intuitive desktop experience, a mobile app, an informational quiz, and a premium out-of-the-box experience for our customers to purchase wine with delivery to their doorstep on a regular cycle.